How we produce, distribute, and consume food can contribute substantially towards low-carbon food systems while replenishing biodiversity.

Food systems that respect and replenish nature

A woman wears sustainably produced clothing

A growing eco-wakening can reinvent the market and transform our everyday lifestyle

New global research conducted by the Economist Intelligence Unit (EIU), commissioned by WWF, shows a staggering 71% rise in popularity of searches for sustainable goods over the past five years, with continuing growth during the COVID-19 pandemic.

Search for Sustainable Goods Grows by 71% As ‘Eco-Wakening’ Grips the Globe

This research shows how much people value the natural world, their willingness to make changes to protect it, and their increasing calls for leaders to take meaningful action.

An Eco-wakening : Measuring global awareness, engagement and action for nature (PDF)

In our current economy, sustainable choices tend to be more pricy, because they require combining new materials, networks, technologies, and skills. However, with a right set of supportive schemes, ecologically-conscious producers and consumers can reinvent the market and radically change the way we buy and use things.

Young people all over the world are embracing 

 of living, opting for natural and responsible choices. The WWF calls this an ‘eco-wakening’. If we can harness this enthusiasm to create whole new aesthetics and technologies in food, clothes, housing and mobility, it will transform our everyday living.

How can we reinvent our everyday lifestyle?

A growing eco-wakening can reinvent the market and transform our everyday lifestyle